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• The International Paralympic Committee (IPC) and the Organizing Committee of the 2024 Summer Paralympics in Paris have announced that the Paralympic Games will feature 22 sports, including debut appearances by standup paddleboard and driviThe 'Bring the Cheer with Cheerios' campaign, featuring Paralympic athletes like Hannah Cockcroft and Will Perry, sparks excitement with promotions to win a trip to Paris 2024.
Nestlé Cereal is set to ignite enthusiasm and support for the British Paralympic team with its latest campaign, 'Bring the Cheer with Cheerios.'
As the countdown to the Paris 2024 Summer Paralympic Games intensifies, this vibrant initiative celebrates Nestlé's partnership with the British Paralympic Association, aiming to inspire families and young people across the United Kingdom.
As Cheerios brand ambassadors, Paralympic athletes Hannah Cockcroft, Will Perry, Jack Hunter Spivey, Ellie Challis, and Thomas Young will engage their social media followers with unique content to foster a wave of support before they prepare to compete.
To enter the contest, purchase Nestlé cereal products like Cheerios, check for on-pack instructions and follow the specified entry process online or by mail.
The multichannel campaign will run across various platforms – from on-pack promotions and in-store activations to digital, social media and PR channels.
Nestlé Cereals will also extend the campaign's reach across its entire cereal portfolio, with Cheerios as the focal product. Shoppers can look forward to a series of engaging in-store activities in major UK supermarkets, including cross-category activations and on-shelf marketing.
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