Oxford Street, a bustling hub of fashion and entertainment, was set to be completely shut down to traffic for eight hours, transforming into a vibrant celebration of style, sports, and community. According to a report on Express. co. uk, the event, aptly named "This is Oxford Street," promised an exciting array of activities for visitors of all ages.
The festivities were divided into six distinct zones, each offering a unique experience. "This is Style" zone was a haven for fashion enthusiasts, featuring branded activations, pop-ups, and photo opportunities courtesy of prominent retailers like H&M, Schuh, and Topshop. For sports fans, "This is Play" zone was a must-visit, showcasing London's reputation as a global sporting hub through interactive activities in partnership with international powerhouses like Major League Baseball and the NBA. Foodies were also catered to, with "This is Flavour" zone offering a diverse range of food and drink stalls, coffee pop-ups, and bars that highlighted the West End's eclectic dining scene.
Music lovers were treated to a rich lineup of --- performances, spanning from headline acts on the main stage to intimate acoustic corners, DJs, and surprise secret sets.
This is Style – a celebration of Oxford Street's fashion and retail culture, with branded activations, pop-ups, and photo opportunities from H⁘M, ...Looking to read more like this: Visit website
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