The venerable Laura Ashley brand, synonymous with floral patterns and a bygone era of elegance, has made a triumphant return to the high street. A 10,000 sq ft store has opened its doors at the Lakeside shopping centre, prompting an outpouring of nostalgia among shoppers. This development has been hailed as "wonderful news" by fans of the brand, which was once a staple of British retail.
Founded in 1953 by Welsh designer Laura Ashley and her husband Bernard in London, the brand had a storied history, counting style icons such as Princess Diana and Audrey Hepburn among its devotees. However, the pandemic proved too great a challenge, and the retailer crashed into administration in 2020. The brand's struggles were largely attributed to the coronavirus epidemic, which had a devastating impact on the retail sector.
In the aftermath of its administration, Laura Ashley was saved by retail investors Gordon Brothers, which helped launch the brand in Next stores in 2021. According to a report in The Sun, the brand's revival is now underway, with the Lakeside store marking a significant milestone in its resurgence. As shoppers flock to the new store, they are being welcomed with a statement on Facebook, which reads: "It's official, ← →
AN ICONIC British brand has made a triumphant return to the high street – and shoppers have declared it "wonderful news".Other references and insights: See here
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