
Primark has rolled out its click and collect service to all 187 stores across Great Britain, completing its expansion strategy that started with a test in 25 locations.
The high street fashion giant added 29 outlets to the scheme this week, including all 21 Scottish branches, finalising a year-long initiative to offer the service nationwide.
Now, even the customers of Primark's smallest outlet in Hamilton, Scotland, can enjoy a selection more than triple the size of their local store's assortment, with over 5,000 items up for grabs through click and collect.
Initially trialled in parts of the North West, Yorkshire and North Wales, the service lets patrons order products online and gather them from their chosen shop after a mere two-day wait.
It also allows shoppers a smoother experience, giving them the flexibility to pay for additional in-store finds at a separate collection point, steering clear of the standard checkout queues.
Kari Rodgers, UK Retail Director for Primark, expressed excitement: "Now, wherever you live in Great Britain you can browse and shop the best of Primark online, before collecting in the store that suits you."
Delighting in the timing of the rollout, Kari Rodgers accentuated the ease this will bring to seasonal purchases: "We're thrilled to have now completed this roll out ahead of the summer. Whether you're after a suitcase, a swimsuit or matching holiday outfits for the whole family, click and collect makes your summer holiday shopping even easier."
Last month, the owner of Primark declared that it would not be increasing prices for UK shoppers, committing to absorb sharp rises in labour costs.
This announcement came as parent company Associated British Foods (ABF) reported "weaker sales" across the budget fashion chain's UK and Ireland stores in recent months.
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