More details: Found hereIt's difficult to imagine the great British high street without hoardes of shoppers lining up to secure bargains in the shoppers' favourite budget retailer, Primark.
But the brand's own recent figures appear to have suggested it has fallen into a 'slump' as its owner takes aim at Rachel Reeves 's budget for hitting consumer confidence.
The company has slashed forecasts for the its sales this year after a disappointing performance over the crucial Christmas trading period. But amid fashion influencers' complaints that they feel the brand is more expensive than it once was, Primark insists shoppers won't find better deals 'anywhere else on the high street'.
Associated British Foods (ABF) - which owns Primark - blamed 'weak' trading activity on 'cautious consumer sentiment and a lack of seasonal purchasing catalyst given the mild autumn weather' after posting a six per cent fall in like-for-like sales during the last three months of the year.
Eoin Tonge, finance director at ABF, said there was 'more pressure on lower income consumers' which may have affected the company's trading figures.
However, shoppers and experts have claimed other factors may also be at play in Primark's latest figures, as some customers claim the chain is 'not what it used to be' - and many flock to online outlets like Shein and Temu instead.
YouTubers who brandish huge brown paper bags adorned with the company's recognisable blue lettering in shopping roundup and 'try on' videos are increasingly being replaced with Instagrammers unsheathing Shein's distinct transparent plastic packages for their viewers.
One social media creator slammed the brand in a video, admitting she was 'shocked' at some of the prices when visiting
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