Tuesday, October 8, 2024

Sainsbury's And M⁘S Make Big Change So That British Summer Favourite Will Be On Shelves...

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Tesco , Sainsbury's and Marks ⁘ Spencers have confirmed they will stock home-grown strawberries in their supermarkets this winter season.

Fruit suppliers have innovated new technology which allows strawberries to be grown in the UK all year round.

The Summer Berry Company, a supplier in West Sussex, will be growing the fruit 12 months a year and supplying supermarkets.

However, the company has installed £6million of fresh technology which will produce 600,000 punnets for the retailers over the colder seasons.

Shoppers will be able to get their hands on the British strawberries this Christmas as an exciting new addition to their festive celebrations and desserts.

Typically the British strawberry season runs from May to October, and are a familiar sight in summer commonly associated with the Wimbledon tennis tournament.

It is still unknown whether the price of the strawberries will change in supermarkets in accordance with the new supplier's demand and quality.

For example, Tesco and Sainsbury's are always launching new Clubcard and Nectar prices which are easy to view via the mobile app.

A 227g punnet of strawberries, sourced outside of Great Britain, is currently available in M⁘S and Tesco for £2.30.

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