Shoppers Left Stunned As Wilko Starts Flogging Halloween Decorations In July

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Headlines:

• Japanese retailer Muji begins selling Christmas decorations in August to capitalise on the summer wave of holiday shopping (The Japan Times). • Easter-themed merchandise hits store shelves in January as retailers rush to get a head start on the holiday season (The New York Times). • UK supermarket Asda starts selling Halloween decorations in July, sparking outrage among customers (The Daily Mail). • German discount retailer Aldi begins selling Christmas decorations in July, citing demand from early shoppers (The Local Germany). • Australian department store Myer starts selling Easter-themed toys and decorations in January (The Age). • US retailer Target starts selling Christmas decorations in July... offering a "Jump Start on Holiday Shopping" (USA Today). • UK retailer Tesco begins selling Halloween costumes and decorations in August (The Telegraph). • Chinese e-commerce giant Alibaba's Tmall platform starts selling Christmas gifts in July, targeting overseas consumers (South China Morning Post). • Danish retailer Illum begins selling Christmas decorations in June... citing strong demand from early shoppers (Borsen Direkt).

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With the dreary British weather leaving many longing for summer, it's no wonder the sight of Halloween goods on sale left shoppers utterly gobsmacked.

Wilko took to Instagram to announce the arrival of its Halloween range with a post declaring: ⁘Scary, but true. Halloween has started to land on wilko.com.⁘

The shared image showcased ⁘boo⁘ adorned decorative pumpkins and eerie glasses, hinting that some are more than ready to embrace the spooky spirit. The post has since garnered over 500 likes, and various comments ranging from dismay at the premature festive push, to sheer delight from autumn enthusiasts, have emerged.

Yet, there are those who can hardly contain their excitement for the fall festivities, proving the allure of Halloween is too tempting for some to resist - no matter the season.

This year, Halloween will fall on Thursday, October 31, so there's still a bit of time to go for the big day. The event is celebrated globally as it's the eve of the Western Christian feast of All Hallows' Day.

Many people enjoy decorating their homes for the occasion, given its growing popularity. Some even go the extra mile, just like they would for Christmas, dressing up their abodes in all kinds of creepy decorations.