Monday, June 24, 2024

Small Business Diary With Duffy Boxing: Conditioning Your Business

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Ciaran Duffy is a former light middleweight boxing champion who has set up Duffy Boxing , a boxing gym for all abilities based in Stratford's Queen Elizabeth Olympic Park, East London.

It's our mission to help people start and run their businesses better. Now, we're getting to live that experience through a connection with a brand new business. This three-part series has been created to shine a light on what it actually takes to start and run a small business.

In the second part of the series, Duffy discusses what's worked and what he's learned in the early days of running the business.

Of course, there are the everyday things that you have to stay on top of, such as keeping the place clean, but that's been far from Duffy's greatest challenge: " I would say the main challenges at this early stage in my business is just getting the numbers,⁘ he says.

We all know about the digital platforms that can help you get your business and its message out there. But just as it's important to use the right social media platform for your audience, it's also crucial to know where your audience are – and that might be in the real world. ⁘I find what works best in this area [East London] is when I speak to people face-to-face, when I have some sort of conversation and a personal relationship with people. You get to know them,⁘ said Duffy. ⁘People say, ⁘I had a good session, let's come back, I like that place.'⁘

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