'Finally A Waitrose Bag I Can Resonate With': Shoppers Go Wild For Fun New Reusable 'Tart' Tote (But One Brands It...

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A new Waitrose bag featuring the word 'tart' across its front has caused controversy, with some people branding it 'sexually aggressive'.

The British supermarket recently unveiled their 'Waitrose Strawberry Tart Juco Bag' which carries a picture of a giant strawberry with the word TART written in black on it.

The reusable shopping bag, which costs £5, is also decorated with a thick red stripe which partly covers the image of the strawberry, while a Waitrose ⁘ Partners logo is stamped beneath it.

While some customers appear to have taken to the bag, other people are less impressed and instead have claimed it 'normalises misogyny'.

According to Collins dictionary, a tart is 'an insulting word for a woman who dresses or behaves in a way that suggests she wants to have sex with a lot of different people'.

One happy customer who reviewed the bag on waitrose.com said she'd even bought some for her friends: She wrote: 'Wow!! Just totally love this bag, such fun and light hearted.

Additionally, one X user posted a picture showing a man carrying the bag, saying 'Bro is wandering the streets with the tart bag'.

Unfortunately the bag didn't strike the same chord with others, as some have described it as 'old common or garden misogyny'.