More details: Found hereA MAJOR supermarket has announced it is making a change to its iconic logo and shoppers say it's a "refreshing change."
Asda has experimented with its green colour palette and shoppers say the new logo has a ⁘gorgeous finish⁘.
Asda hasn't confirmed which part of its brand will be using the new logo but it has released images of the new logo on bags, billboards and online.
One user said: "Love it. One of the best brand refreshes in years. What a great and simple canvas to play with. So fun. So clean."
"Love it! Perfect tone of voice and great progression of the existing distinctive assets" said a third user.
David Hills, chief customer officer at Asda, said: "The launch of our new brand identity is a milestone moment in the evolution of our strategy.
The brand has also announced it's launching a light-hearted summer campaign called ⁘Serious About Summer⁘.
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