New data has revealed the most in-demand British celebrity-owned beauty brands, with Millie Bobby Brown's Florence by Mills topping the list.
Florence by Mills was named as the most sought-after British celebrity-owned beauty brand, with average monthly Google searches for terms relating to the Stranger Things star's brand reaching 168,490, according to marketing firm Upbeat Agency .
A beauty brand for Gen Z by Gen Z, Brown launched Florence by Mills in 2019 with a collection of makeup and skincare products.
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