UK: Strawberry punnets are getting smaller as shrinkflation hits fruit

Amidst claims that supermarkets are shrinking strawberry punnets in order to manage rapidly rising costs, a leading British strawberry grower has stated that shops have threatened to cut orders and argued that many are intentionally reducing pack sizes to avoid hitting shoppers with price rises.

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Happening on Twitter

NORFOLK: A fruit farm is making the earliest-ever start to its strawberry harvest after investing £1.5m in a new he… https://t.co/sodDcUhrkS Rob_Kimbell (from Sussex) Wed Apr 19 07:45:00 +0000 2023