The cereal category is worth more than £70m (Nielsen) in the total impulse category. Big cereal brands still dominate in the category, drawing shoppers to the aisle, and Weetabix remains the UK's number one breakfast cereal brand (Nielsen).
"This is why breakfast and dairy drinks continue to perform strongly in the impulse channel, with Weetabix On The Go accounting for 86% of breakfast drink sales in convenience," comments Darryl Burgess, Head of Sales for Weetabix.
Publisher: Grocery Trader | Grocer News from Grocery Trader - Latest news and information for the multiple grocery trade in the UK
Date: 2022-10-01T12:35:41 00:00
Reference: (Read more) Visit Source
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