Campbell Addy has been named the recipient of this year's Creator's Award, supported by Jaguar, at the Virgin Atlantic Attitude Awards, powered by Jaguar . The visionary photographer and director collected his trophy at London's Roundhouse yesterday (8 October), where he was presented with the accolade by former British Vogue editor-in-chief Edward Enninful . Known for his striking, soul-baring imagery celebrating Black and queer identity, Addy has become one of fashion's most exciting visual storytellers.
Through his work in Vogue , Dazed and i-D , and with his pioneering platforms Niijournal and Nii Agency, he continues to reshape how beauty and identity are seen across culture. "For a long time, being queer felt like something heavy to carry — a burden, even. But over the years, I've come to realise that what I once saw as pain were really growing pains.
Being queer taught me to see the world differently — to find beauty in the in-between spaces, to build worlds that reflect that difference, and to shine a light on people who deserve to be seen in all their truth. "And through that difference, I found family. My chosen family — people who have nurtured me, held me, and carried me through some of the toughest times.
They're the reason I'm able to create from a place of love, and the reason I still believe that art can be both a mirror and a bridge. "London gave me that space and that pressure — the mess, the madness, the magic. It's where I built Niijournal and Nii Agency. It's where I learned to tell stories that feel honest.
"This award isn't just for me — it's for everyone who's ever felt small in a big room, or wondered if their work matters. It's for every person who's ever been 'othered,' and still found a way to rise, to soar, and to hold their community close. "To the next generation: don't forsake who you are, or where you come from.
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