The autumn season brings a fresh wave of enthusiasm for British pork, as the Agriculture and Horticulture Development Board (AHDB) relaunches its highly successful marketing campaign, "British pork. But not as you know it." This revived effort aims to captivate younger shoppers, building on the impressive results of the campaign's initial launch in February. According to FarmingUK, the earlier campaign generated a staggering 16 million social media impressions, six million YouTube views, and 3. 1 million views via catch-up television. These metrics were mirrored by significant shifts in consumer attitudes, increased purchase intent, and notable growth in sales of pork mince.
The AHDB proudly notes that the campaign provided excellent value for levy payers. This autumn, the campaign will introduce a new wave of visually engaging recipe content across various platforms, including Facebook, Instagram, Pinterest, YouTube, and on-demand TV. In a bid to resonate with younger audiences, the AHDB has partnered with TikTok food creator Mimi Harrison. Harrison will showcase the versatility and affordability of British pork, presenting it to new digital audiences in an appealing and accessible way.
Carrie McDermid, AHDB's head of domestic marketing, expressed her excitement about the campaign's revival, stating, "We are so ← →
British pork is getting a fresh twist this autumn as AHDB relaunches its marketing push, 'British pork.Alternative viewpoints and findings: Visit website
No comments:
Post a Comment