Saturday, September 20, 2025

Edward Enninful Unveils New Magazine, 72, In Stylish New York Soiree

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Edward Enninful's foray into the world of publishing has taken a dramatic turn. The former editor-in-chief of British Vogue has launched his own creative company, EE72, and with it, a new magazine aptly titled 72. The unveiling took place at a stylish soiree in New York City, where fashion's elite gathered to witness the big reveal.

As guests entered the transformed Wolfgang Puck steakhouse at the Four Seasons hotel, they were greeted by an immersive atmosphere. Oversized screens displayed photographs from the magazine, while customized lighters bearing the EE72 logo lay scattered on bistro tables. The eclectic guest list, which included Machine Gun Kelly, Lauren Sánchez, and Jeff Bezos, seemed to be in high spirits as they mingled and sampled mini-burgers and steak tartare.

However, as the magazine made its way from hand to hand, initial reactions appeared lukewarm. The question on everyone's mind: can Enninful's latest venture, a reflection of his personal brand, hold its own against established fashion titles, or will it be relegated to the realm of vanity projects? For those seeking to stay informed about the latest developments in the fashion world, nytimes.

On Friday, just as New York Fashion Week was getting into full swing, Edward Enninful, the man who shocked the fashion world when he walked away ...
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