Source: Visit websiteSHOPPERS are feeling letdown after Britain's most iconic store suddenly closes, causing a big blow to the high street.
The flagship store has been a staple for years but eagle-eyed shoppers have spotted closing down signs in the windows.
Cool Britannia, the legendary UK souvenir shop, is shuttering its flagship store on Oxford Street, much to the dismay of customers.
The retail store has long served British-themed merchandise including Union Jack flags, London landmark mementoes and novelty items.
It was long-revered as a hotspot for tourists and recognisable as a quintessentially British store to locals, with multiple sites across the country.
They wrote: ⁘Cool Britannia in Oxford Street has a closing down sale, reflecting on what's happening to our great country.⁘
The store, celebrating British heritage and culture, has racked up 4.2 stars on Google and also has a plethera of positive reviews.
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