S Best Supermarket Named By You - And It⁘s Not Tesco, Aldi, Or Sainsbury⁘s...

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A new study by consumer champions Which? has surveyed more than 3,000 British shoppers to find out the UK's best supermarkets for in-store and online grocery shopping.

Every year, the consumer organisation asks thousands of shoppers to rate supermarkets on everything from store appearance and queuing time to delivery and the choice of substitutions.

Its definitive guide to the best and worst supermarkets reveals which major chains offer value for money, quality products and great customer service – and which leave customers underwhelmed.

And it seems when it comes to the big four, Tesco, Sainsbury's Morrisons and Asda, and the discount stores like Lidl and Aldi, they all have plenty to learn.

The winning supermarket, known for its top-quality food and super helpful staff, outshone its cheaper rivals proving supermarket shoppers want more than just a bag of bargains when they do the food shop.

The Which? survey revealed that Marks ⁘ Spencer was the best-recommended provider for in-store shopping with an overall customer score of 79% by Which? followed by Tesco, Aldi, Iceland and Waitrose.