Read more: Found hereThe United Kingdom fell out of the top 20 most generous counties in the world in 2023 , but you wouldn't know it based on funds raised at London's largest marathon and half marathon events.
Both the TCS London Marathon and Tommy's London Landmarks Half Marathon attracted record funds for charity in 2024 through their peer-to-peer fundraising programs.
The TCS London Marathon raised £73.5 million in 2024 which brought its estimated donation total since 1981 to £1.3 billion. Approximately 75% of the 53,000 runners who finished the marathon in 2024 were linked to a cause, estimated Sarah Ball, head of charities for London Marathon Events Ltd. The charity team worked directly with 1,400 nonprofits and they know hundreds more fielded fundraising runners, Ball said.
Whereas many charities struggle these days to attract donors, in a sense both of these endurance fundraising programs have the opposite problem: too much demand for charity program entries.
In the run-up to this year's event, recalled Fyles " we received a staggering number of applications from charities ."
"We therefore had to introduce a new way of allocating places to ensure all charities that made an application received places in the fairest possible way," she said. "We carefully managed the process, balancing valuing charities who have supported us for several years and their ambition to grow their place numbers, as well as remaining accessible to charities who are new to the LLHM."
Fyles said she expects more than 16,000 runners representing 681 charity partners to raise £16 million when they tackle the 13.1 mile course on April 6. Charity participants are forecast to represent 81% of all runners in 2025, a seven-percentage point increase.
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