Edward Enninful Launches Media Company EE72

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Former British Vogue editor-in-chief Edward Enninful has announced his new global media and entertainment company: EE72. Co-founded with his sister Akua Enninful, the project will draw on his vast expertise in the industry, such as his influential positions at i-D, Vogue, Vogue Italia, and W Magazine.

As of yet, the exact details of the venture are still under wraps. According to the brand's Instagram, which debuted the project on Monday, the project ⁘calls for authentic representation and storytelling that speaks to today's interconnected world.⁘ In another post, EE72 states it will provide ⁘boundary pushing content, immersive experiences and cutting-edge products that inspire⁘ across partnerships, brands, and creators.