Lidl Scored Record Christmas Sales As Shoppers Snapped Up Pigs In Blankets And Panettone | This Is...

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Lidl enjoyed higher revenues in the run-up to Christmas after attracting an additional 2million customers.

The discount grocery chain revealed its sales grew by 7 per cent year-on-year in the four weeks ending 24 December to over £1billion, a record for the festive season.

The group said its UK consumers bought one British turkey every second, 8 million stuffing balls, and over 16 million pigs in blankets, some in new flavours such as maple, cheese, and cranberry.

Meanwhile, sales of its expanded Partytime range soared by around a third, thanks partly to stronger demand for its panettone and pandoro cakes.

And purchases of Lidl's cream liqueur range rose by 60 per cent as the firm launched new flavours, including tiramisu, caramel biscuit and white chocolate.

Lidl GB said 2 million extra customers came through its stores during the period, with the largest number coming on 23 December and 75 per cent more of them utilising its weekly discounts.

'We were thrilled to welcome more customers than ever before,' remarked Ryan McDonnell, chief executive at Lidl GB.

'That's a strong reflection of the trust our customers place in us and the dedication of our colleagues and suppliers, who work so hard to deliver an outstanding Christmas for the communities we serve.