Small Businesses Across The UK To Be Celebrated This Weekend

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The contribution of small businesses to local communities across the UK is being celebrated this weekend as Small Business Saturday returns to the UK on 7 December.

Campaign organisers are calling on the public to back their favourite small businesses this Saturday and beyond, to deliver a critical boost for firms heading into another challenging winter.

Encouragingly public support is already riding high as research in partnership with Small Business Saturday's principal supporter American Express found four in five people (86%) believe it is important to support small businesses, with 62% believing they boost their local areas.

Convenience, customer experience and help for local charities and vulnerable people are some of the top benefits small businesses are seen to bring, according to the campaign's survey of 2,000 members of the public.

Almost half of people (49%) said they give local areas a sense of identity, whilst one-fifth valued the ethical and sustainable practices of small businesses and a quarter considered themselves friends with local business owners.