More British Households Will Serve Plant-Based Food At Christmas

Reference: Found here

A new customer survey by Tesco has revealed that more than a quarter of British households are planning to include plant-based mains in their Christmas meals this year.

Of 6,375 British adults surveyed, 27 percent said they will serve or will consider prioritizing meat-free options. Some said this is because they will have vegetarians and/or vegans as guests. Others said they want a meat-free alternative in place of a traditional meaty main, or just enjoy plant-based food.

⁘We know that a number of customers are choosing plant-based diets and we're seeing an increase in desire for Christmas centrepieces that are meat-free,⁘ Breige Donaghy, Tesco Product Development ⁘ Innovation Director, said in a statement.

Shoppers have been drawn to ⁘veg-led foods⁘ featuring ingredients such as pulses, nuts, seeds, and vegetables. These foods now represent 40 percent of all plant-based sales, Tesco reports. That equals an extra 600,000 veg-led dishes sold by Tesco in 2024.

In response, Tesco has brought out more veg-led Christmas products, including a Roasted Vegetable and Cranberry Star, a Butternut Wellington, and a Mushroom ⁘ Chestnut Festive Wreath.