More details: Visit websiteShambles, above, a restaurant and wine bar in Teddington, South West London, have felt the positive impact of this year's Small Business Saturday campaign
The research suggests that a collective £634m was spent on Small Business Saturday in-store and online. The survey of 4,000 adults revealed average spend per person on the day was the highest since 2020, with top reasons for shopping small including wanting to support business owners on the high street (53%) and recognising that it has been a tough period for small businesses (39%). Encouragingly, seven in 10 (70%) adults surveyed said they will continue to shop small next year because of the positive impact these businesses have on local communities.
These Small Business Saturday figures are based on a third-party study that gathered consumer self-reported data from a nationally representative sample of UK adults – and does not reflect actual receipts or sales from Small Business Saturday, or American Express Cardmember spending data.
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