Business Tourism Contributes £158m To London Economy

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The London Convention Bureau has reported a record year so far, with business events adding over £158m to the London economy.

North America is still the biggest market for the UK capital, bringing in over 50% of all revenue in 2024 so far. Jumping from £51.4m to £81m, nearly a 60% year-on-year increase.

The London Convention Bureau estimates a further economic boost by the end of 2024, with a number of events set to return or debut in the capital, expected to generate more than £121m combined.

Josh Novick, vice president of Business Development North America at the London Convention Bureau, said: ⁘The business events sector may seem niche to some, but our economic contributions show that it truly is a sleeping giant. London's exceptional event infrastructure, its talent and connectivity, makes it no surprise that we remain a top destination for meetings in Europe.⁘