BMW Announce The Winners Of The Future Creators Design Competition | British...

Read more: Found here

Headlines:

• "EU Announces Winners of 'Innovation Awards' | European Union, May 2020" - The European Union has announced the winners of its biennial innovation awards, recognizing top innovators and startups that are driving technological advancements across the continent.

• "NASA Chooses Winners of 'Space Technology Mission Directorate' | NASA, April 2020" - NASA has selected the winners of its Space Technology Mission Directorate, awarding contracts to companies working on cutting-edge space technologies.

• "WTO Announces Winners of 'Information Technology Agreement' | World Trade Organization, March 2020" - The World Trade Organization has announced the winners of its Information Technology Agreement, recognizing companies that have made significant contributions to the global IT industry.

• "USA Announces Winners of 'Innovation Academies' | United States Department of Education... February 2020" - The US Department of Education has announced the winners of its Innovation Academies competition, "recognizing schools that are pioneering new approaches to education."

• "EU Announces Winners of 'Horizon Prize' | European Union, January 2020" - The European Union has announced the winners of its Horizon Prize, "recognizing innovations that are transforming industries and improving ___s."

• "Singapore Announces Winners of 'Smart Nation Innovation Challenge' | Singapore Government, December 2019" - The Singapore government has announced the winners of its Smart Nation Innovation Challenge... recognizing startups and companies that are driving innovation and technology adoption in the city-state.

#news

We asked, you answered. When we put out a call for fashion students and recent graduates to enter our competition to find emerging talent destined to drive the future of design, we had no idea of how remarkable the response would be.

The competition, held in partnership with BMW, invited entrants to create a fashion or jewellery design inspired by its forthcoming Neue Klasse range. Just as BMW has consistently pushed industry boundaries to create the Neue Klasse – a range of pioneering electric vehicles that seamlessly integrate technology to create an intuitive, human-centric driver experience – we asked our entrants to push the boundaries of what fashion can mean, focusing on circularity, innovation and luxury.

Our judging panel consisted of fashion features director Julia Hobbs, fashion designer Simone Rocha and BMW's colour and materials design specialist Charlotte Kanters, who were faced with the impossible task: narrowing down the list of talented applicants to just three winners. "I'm looking for a design that captures the philosophy of the Neue Klasse," Kanters explained, "such as the circularity, how we can recycle and also be very luxurious? How we can elevate the product?" Meanwhile, Hobbs sought a "new definition of luxury". The competition was incredibly stiff, with judges marvelling at the creativity of the designers. "I was really surprised by the level of quality," Rocha said.

In the end, 15 worthy entrants made the final shortlist. Eva Clarkson's proposal focuses on reusing damaged and surplus materials from BMW for a line of clothing and jewellery inspired by luxury, presenting an old-becomes-new-again take on contemporary British design. Also inspired by Neue Klasse's use of materials was Alex Witty: his fashion-forward trainer designs are made of recyclable fossil fuel-free leather substitute, recycled polyester and rubber from recycled car tyres.

Maria Medina Medina was drawn to the Neue Klasse range's emphasis on circularity when creating her garments, honouring both the work of pioneering environmental activists and her own Colombian heritage with the use of surplus fabrics and natural dyes such as coffee. Jessica Evans also drew inspiration from the natural world, printing her zero-waste skirt, top and coat with photos of microscopic algae culture taken during her lab work.