Fairtrade Thanks British Shoppers As ‘Two-thirds Opt For Certified Products'

Reference: Found here

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Marking its annual Fairtrade Fortnight campaign, the organisation said the British public has helped to protect the future of everyday essentials like bananas, cocoa, tea, flowers, coffee and more, through their purchasing decisions.

Research by YouGov found that seven in 10 UK adults (69%) said they bought a Fairtrade product, which are produced by farmers and agricultural workers overseas.

During Fairtrade Fortnight, which kicks off on Monday, the organisation is joining up with supermarkets and leading brands to thank millions of people across the UK for their impact on these farmers' lives.

The billboards will highlight local purchasing figures, such as nine in 10 adults (89%) in Edinburgh buying a Fairtrade product last year and 65% of adults in Bristol enjoying Fairtrade chocolate.