When flowers were needed for the set of the morning television show "Live with Regis and Kelly"; the wedding of "Girls Cruise" star Tiffany Panhilason; and singer Patti LaBelle's surprise 80th birthday party, the blooms all came from the same place — Flowers by Brian.
The Mineola company's creations also have appeared on the pages of such magazines as People, Brides and British Vogue.
As a teenager, Brian Cohen did cleaning around a floral warehouse in Woodmere, then worked his way up to event designer there. In 1989 he opened his own retail florist shop in Queens before moving it to Mineola — first to two storefronts on Jericho Turnpike before the business landed at its current Liberty Avenue location about 15 years ago.
"Growing up, Andrew worked weekends and summers around the studio, growing his passion and love for flowers," Brian Cohen, 58, said. "In college, he explored more of the event industry — specializing in high-end wedding planning. And after realizing his love was with flowers and design, he began his career with me."
Andrew Cohen, one of the company's special events designers, says that although his father has been firmly planted in the floral and design business for decades, he brings a new perspective to the company that's particularly helpful when clients are younger.
Asked what it is about flowers that seems to keep people coming back for more, Brian Cohen said, "Flowers have the power to transform a space and create a unique ambience." He added, "For centuries, flowers have made an appearance at weddings — dating back to the Victorian era — and some of this regal style is still reflected in our designs today."
Even in a tight economy, flowers remain a popular must-have when a celebration or another important occasion is involved, Brian Cohen said.
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