British Shoppers' Support For Fairtrade Holds Strong As Organisation Turns 30

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Fairtrade has been supporting farmers around the world with fairer prices since it launched the first certified products such as Green and Black's chocolate and Clipper tea in 1994.

The annual results for 2023 showed that its UK cocoa sales volumes also grew by 6% and tea by 5% in 2023.

There was growth in smaller categories as well, with gold volumes rising by 25%, fresh vegetables by 15% and nuts and oil seeds by 12%.

Meanwhile, total incoming resources to the Fairtrade Foundation in 2023 increased by 11% to £13.4 million from £12.8 million in 2022.

Michael Gidney, chief executive of the Fairtrade Foundation, said the results show that "UK shoppers do not trade down on their values when times are tough".

"In this climate, Fairtrade sales volumes continued to hold up well thanks to the support of shoppers and businesses."