The Adidas Trainers That Might Just Outsell Sambas In 2024

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Strategic brand partnerships have been key to Adidas's recent domination, with capsules from Gucci, Khaite and Wales Bonner all playing a significant role in building hype for forgotten silhouettes. "Last year, Adidas partnered with Wales Bonner to produce the now iconic pony hair iteration of the Samba, and since its release, the sneaker has had an average price premium of 547 per cent and nearly 3,000 trades on StockX," explains Haines. Over the past four years the demand for Wales Bonner's Adidas trainers hasn't wavered, with limited production and distinctive designs turning these into a street-style mainstay. Chioma Nnadi wore the cult silver Sambas from the latest collaboration throughout her first fashion month as British Vogue 's head of editorial content.

An Edited data report entitled "what will be the next Samba?" notes that the Spezial is the best-performing style in 2024 so far, with full sellouts tracking at 30 per cent. It specifies that the bright colourways, such as reds, greens and blues, are the most in-demand with 75 per cent sellouts. In 2023 football silhouettes dominated, however Haines reveals that there has been a 35 per cent year-over-year increase in trades on tennis shoes, and he believes the release of Challengers and the subsequent chatter around Tenniscore will see a renewed interest in Stan Smiths.

Keep reading for your guide to the Adidas trainers that might potentially outsell Sambas in 2024 and beyond.

There has been a lot of talk about SL72s dethroning Sambas, as this is one of the latest archive styles to receive design (and marketing) attention from team Adidas. This running shoe launched in 1972 for the Olympics and in 2024 has been sported by a number of It-girls – the brown iteration Bella Hadid wore in February sold out within two weeks of it launching on the US site. For those curious about the name, SL is an acronym for "super light", in a nod to the weightless construction. Wales Bonner included this silhouette in her first collection for Adidas in 2020, which explored how British-Jamaicans wore sportswear in the '70s and '80s. Her reworked SL72s used a colour palette directly inspired by Bob Marley's style archive, as he used to wear these sneakers in the '70s.

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