Read more: Visit website EAGLE-eyed shoppers have clocked Jo Malone products being sold in the nation's favourite off-price retailer.
Beauty products from the British brand, famed for its perfumes , are nearly 50% cheaper in some of its most iconic scents.
"With cocoa butter and sweet almond oil, the formula is smooth in texture, and provides skin with moisturisation.
"With coconut oil and hyaluronic acid, the formula is easily absorbed, and softens and hydrates skin," they said.
Shoppers have theorised that Jo Malone is changing its packaging, meaning it has provided surplus stock of the old packaging to TK Maxx .
She handcrafted her own fragrances using natural ingredients, initially focusing on creating bath oils to sell at local markets and to friends and family.
By 1999, the brand was acquired by Estée Lauder Companies, where it continued to develop new fragrances and products.
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