More details: See here L incolnshire sausages, Aberdeen Angus beef, Cheshire cheese, Welsh lamb, Scottish salmon and Kentish apples – nothing beats the taste and quality of British produce.
Tom Mackintosh, Tesco's fresh produce and horticulture director, says the supermarket's significant online audience provides a great vehicle for promoting British produce.
"One of our core responsibilities is to merchandise, explain and ultimately to sell our British agricultural products as well as we possibly can. This is to create a long-term sustainable agricultural industry, but also to ensure people in Britain are eating more healthy fruit and vegetables," he says.
Mackintosh adds that Tesco customers are already highly motivated to choose British produce when they can.
"We have to create a long-term sustainable agricultural industry that's greater than the sum of its parts and is working together," says Mackintosh.
Both of their parents were dairy farmers, and the couple run their farm as a family concern, involving their two young boys in the day-to-day animal husbandry.
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