Tesco has launched a dedicated 'Best of British' page on its website, becoming the latest - and largest - UK supermarket chain to do so.
Tesco said the page would make it easier for customers to shop British grown and produced food while supporting farmers and producers.
More than 500 British products will be available in total, the retailer today (11 April) confirmed, including hundreds of locally produced products.
"We count ourselves as proud champions of British agriculture, striving to source produce from the UK wherever possible.
"Our customers share our love for British produce, and we want to do all we can to make it as easy to find as possible, no matter how they shop with us."
The move follows an open letter written by Conservative MP Dr Luke Evans to the chief executives of eight major supermarkets.
He asked for a filter which would direct shoppers to homegrown food to help boost the economy and cut the UK's carbon footprint.
The letter was was co-signed by 125 cross-party MPs, and echoed a long-standing NFU ask dating back to 2016.
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