As the sector returns to 'pre-pandemic normal', there has been a renewed effort by top brands to forge deeper relationships with clients, both in-store and online.
Struggling are high-end e-commerce fashion platforms like loss-making Yoox Net-A-Porter, as shoppers demand personal in-store experiences again.
Matchesfashion, initially a small Wimbledon boutique business, has faced a similar fate. Valued at about £800million on its 2017 acquisition by Apex Partners, it fell into administration this month.
Matches, which sells items from designers such as Balenciaga and Prada, was the latest messy reckoning for companies that sell luxury goods online.
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