Wednesday, July 5, 2023

Arla Foods risks another bout of consumer backlash with shrunk Lurpak spreadable

Arla Foods risks another bout of consumer backlash with shrunk Lurpak spreadable

After the company released a 200g block butter to replace its 250g pack earlier this year, Arla Foods has now announced a smaller, 400g tub of spreadable is set to replace the 500g version in the UK.

The price is also expected to be 20% lower, with the caveat that retailers have the final say on price-setting.

Publisher: dairyreporter.com
Date: CEC8ACB0DB9777352167906B78F1EF96
Author: dairyreporter com
Twitter: @DairyReporter
Reference: (Read more) Visit Source



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