Monday, July 10, 2023

Almost half of British shoppers unsubscribed from marketing emails - Marketing Tech News

Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations,  Airship , the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, "The Mobile Consumer 2023.

When asked about how often they like to receive specific types of app-based messaging from brands, more consumers indicated "immediately, and as often as it happens" as their preferred frequency for five of eight different types of messaging.

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Publisher: Marketing Tech News
Date: 2023-07-10T08:51:56 00:00
Author: Duncan MacRae
Twitter: @MarketTechNews
Reference: (Read more) Visit Source



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