UK actress Martine McCutcheon is set to front a campaign from pladis, which is urging Brits to ‘Bring Back the Biscuit Break’ in releasing its first masterbrand in nearly a decade for its McVities product series, writes Neill Barston.
According to the company’s latest research, the traditional office snack break has ‘crumbled’ in the wake of the Covid-19 pandemic, highlighting the potential impact of this on employee’ wellbeing ( see the lead video for the initiative here ).
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