But is this enough? While cutting prices is often a tactical move to win back market share, this may also be considered a price reset in the current inflationary environment. Furthermore, retailers and brands cannot differentiate on price alone.
Not every shopper is the same, and polarised shoppers mean it's important to better understand your consumer and what categories they decide to spend more or less on. In tough times, many consumers will naturally be looking to trade down to manage their spend.
Recession-proof rich to help Harrods prosper, boss calls for tax-free shopping reinstatement
But he also said to the Financial Times that the government should reinstate tax-free shopping for tourists seeing its refusal so far as "an existential threat".
Fairtrade report warns of diminishing supplies of staples such as coffee, bananas, and cocoa
BRITISH staples such as bananas, coffee, and cocoa could become scarce as a consequence of climate breakdown , changing patterns in growing seasons, and the struggles of farmers and growers overseas to make ends meet, the Fairtrade Foundation (FF) warned in a report last week.
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