In one single place, the platform seamlessly matches retailers with the right influencers and tracks performance metrics in real time, enabling retailers to better engage their target audiences and achieve higher returns on influencer partnerships.
With the launch of the Creator Platform, Klarna joins the USD 16 billion influencer marketing economy and opens up a crucial new channel for its 450,000 retail partners worldwide.
The Consumer Economy Is Starting to Crack Under Inflation | Asharq AL-awsat
So far, sales of everything from luxury goods to laundry detergent have been better than expected. But cracks are already emerging in demand — and these are set to intensify as winter draws in.
There's no escaping the fact that, up to now, customers of the big consumer goods groups have been remarkably resilient.
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