
In the Kantar Who Cares? Who Does? study , we see that only two of the top 10 eco-brands in Great Britain are growing.
Kantar Worldpanel Sustainability Director, Natalie Babbage , said part of the reason for the decline in “eco-actives” is down to the shift in priorities that are now top of mind for consumers.
Which supermarkets have lowered their prices?
Customers may find some relief where supermarkets have pledged to lower the prices of some products, as retailers fight to keep shoppers from choosing discounters such as Aldi and Lidl.
Asda has said it is reducing the price of more than 100 grocery staples, including tea bags, rice and cheese.
Bloomberg - Are you a robot?
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